About Roberts Outdoors, Inc.

Roberts Outdoors, Inc. is the exclusive manufacturer of Joe Bucher Fishing Lures.  Our focus has always been to create innovative fishing lures that catch the biggest fish and to add excitement to your fishing experience. Our classic Joe Bucher lures such as the Topraider and Depthraider, have withstood over 20 years of competition and still remain the top musky fishing lures in the industry. Our newer lures, the SlopMaster and Swim’n Joe, have earned numerous awards as the best new musky baits in 2006 and 2007.

Roberts Outdoors, Inc. offers a wide variety of freshwater lures and fishing accessories for big game fish such as musky, bass and walleye.  A new line of saltwater lures has just been introduced and is now available in stores and online.  Roberts Outdoors manufacturers numerous brand-name lures for many nationally recognized hall-of-fame anglers as well as Joe Bucher Fishing Lures.

Roberts Outdoors lures are sold in major sporting goods stores, small bait shops, large retail stores or online through this website.  Visit www.robertsoutdoors.com often for the latest information on new products and fishing tips.